“Minoo” is a pioneer in introducing “firsts” in the market. The first cheese snack (widely known as Pofak in Iran) was introduced to the country by Minoo’s founder, Ali Khosrowshahi. The same goes for the first wafer. The taste of Minoo’s memorable products such as Pofak Namaki (salty cheese puffs) Tord-e Namaki (salty crackers), Chic Gum, Saghe Talaie (sweet meal biscuits), etc. is not limited to any time or class.

During the expansion of Minoo Industrial Group, due to the increasing importance of health and health-oriented products, in accordance with society’s progress and sensitivity about using sugar (sucrose), manufacturing products with natural sugar (fructose fruit sugar) and sugar-free products was also listed in Minoo Industrial Group’s mission.